Welcome to our OSBF workshop project site!
Goals
The project "open source sales and marketing" is intended to deliver a series of workshops which address relevant sales and marketing issues with high impact on open source businesses.
Course
All workshops are a combination of lecture and discussion. The lectures will provide an overview of the particular issue that will be deepened during the following open discussion. The program will be completed with best practice examples and well known guests out of the open source business space who have a current interest in the respective topic.
Duration and location
The workshops are designed to typically last between two hours and half a day. To allow most members to attend the events typically will take place in the late afternoon or early evening. Workshop locations differ depending on the lecturers' preferences resulting in various locations next to Nuremberg.
Topics
The following topics are currently planned. There's an online survey on the member's individual interests, additional proposals are welcome.
- OSS business models (Richard Seibt, OSBF)
- Brand development and management (Wendelin Abresch, Concence)
- Focussed forms of marketing and advertisement (Anke Vermeulen, Neonred)
- Marketing process optimization (Mirko Holzer, BrandMaker)
- PR for OSS companies (Gabriele Horcher, Möller!Horcher)
- Community management, -building and -contributions (Matthew Langham, Indiginox)
- Event planning and optimization (Julian Hein, NETWAYS)
- Cooperation, integration und interoperability (Martin Aschoff, Agnitas)
- Corporate culture and change (Stefan Probst, entresol)
- Product management (Richard Seibt, OSBF)
- Internationalization and global expansion (Richard Seibt und Mirko Holzer)
- Service marketing and management (Kai Altenfelder, Altenfelder Services Consulting)
- Legal issues and limitations of OSS models (Dr. Martin Braun, Mayer Brown LLP)
- Introduction to open source software marketing (Sandro Groganz, InitMarketing)
Our team
Our core team project consists of the following members:
- Wendelin Abresch, Concence, Montabaur < www.concence.de
- Martin Braun, Mayer Brown LLP < www.mayerbrown.com/germany
- Kai Altenfelder, Altenfelder Services Consulting < www.altenfelder.com
- Martin Aschoff, Agnitas, München < www.agnitas.de
- Sandro Groganz, Init Marketing, Munderkingen < www.initmarketing.com
- Julian Hein, Netways, Nürnberg < www.netways.de
- Mirko Holzer, BrandMaker, Karlsruhe < www.brandmaker.com
- Gabriele Horcher, Möller Horcher PR, Offenbach < www.moeller-horcher.de
- Markus Knapp-Frey, Neonred, Hürth < www.neonred.de
- Matthew Langham, Indiginox, Paderborn < www.indiginox.com
- Stefan Probst, entresol, Erlangen < www.entresol.de
- Richard Seibt, OSBF, Nürnberg < www.osbf.de
- Anke Vermeulen, Neonred, Hürth < www.neonred.de
Fees and registration
All workshops are free for OSBF members. There's a fee of EUR 150,-- for non-members. This fee will be credited with a potential OSBF membership.
Feedback and proposals
To be able to provide the most useful content and topics for our member's requirements we ask you to let us know about your individual needs. Your feedback is very welcome!
Regular's table
A serious of regular's tables is planned for the respective topics to take place in Nuremberg with a frequency of two months. It is intended for open exchange and discussions. The first one took place on September, 17th.
Contact
You are welcome to contact us in case you have any questions.
Members
